We believe technology, as a tool,
can help in improving the quality of
life on Earth.

In 2017 Foodinjoy was ideated in The University of Manchester by our founder, Joydeep Pal, who loves to utilise
tech for far‑reaching benefits to society. He observed that consumers lead poorer lifestyle
due to fundamental knowledge gaps. He realised he can make their life better by dissolving the knowledge barrier.
Something that everyone can use easily.

In 2019, Joydeep embarked on a mission to reimagine food shopping and cooking for today’s digital consumers
enabling sustainable retail in the process.