In 2017 Foodinjoy was ideated in The University of Manchester by our founder, Joydeep
Pal, who loves to utilise
tech for far‑reaching benefits to society. He observed that consumers lead poorer lifestyle
due to fundamental knowledge gaps. He realised he can make their life better by dissolving the knowledge barrier.
Something that everyone can use easily.
In 2019, Joydeep embarked on a mission to reimagine food shopping and cooking for today’s
enabling sustainable retail in the process.